The Digital Marketing track of the Global Career Accelerator provided me with hands-on experience in foundational and advanced digital marketing strategies. The program emphasized real-world application, data-driven decision-making, and omnichannel marketing.
Key Components:
- Core Topics Covered: SEO, SEM, social media marketing, email marketing, Google Analytics, content strategy, and paid advertising.
- Projects & Tools: Built marketing campaigns using platforms like Google Ads, Meta Ads Manager, and Mailchimp.
- Career Development: Resume reviews, LinkedIn optimization, and mock interviews with industry mentors.
Outcome: I emerged with a professional portfolio, a certificate of completion, and in-demand skills relevant to roles such as Digital Marketing Specialist or Content Strategist.
The Ecommerce track focused on equipping participants with the tools and strategies necessary to succeed in the fast-paced world of online retail and direct-to-consumer businesses.
Key Components:
Core Topics Covered: Ecommerce platforms (Shopify, WooCommerce), digital merchandising, conversion rate optimization (CRO), user experience (UX), and data analytics.
Projects & Tools: Built mock online stores, ran promotional campaigns, and analyzed KPIs through platforms like Shopify, Google Analytics, and Hotjar.
Career Development: Guidance on ecommerce career paths, interview prep, and personal branding.
Outcome: I left with a certification, practical ecommerce experience, and job-ready skills suitable for roles like Ecommerce Coordinator or Marketplace Analyst.
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While working towards my certificaitons, I followed a complex curriculum of what it would it would be like to work as a digital marketing coordinator for NOZ, a simulated sunscreen cosmetic brand created by the Global Career Accelorator program to structure its course material around.
Join me as I reflected on my journey toward Digital Marketing & Ecommerce Mastery!